In business school we are always taught to keep an eye out for disruptive technologies and the camera industry just got one. This is the Lytro is a camera that you never have to focus; you focus after the picture is taken. This might sound like a novel concept at first, but just think of all those pictures you've taken that you with the foreground was in focus or the background...and it wasn't.
Is this going to be a partnership opportunity or buyout for the big guys (Canon and Nikon)???
If I were Canon or Nikon, I would be knocking down these people's door right now. This technology means so much for the camera industry and it should be able to go in any camera body out there. If Apple gets its hands on it, imagine being able to have this focus-after-the-fact feature built into your phone! I can't wait to see where this goes in a few years.
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