
I have to admit, I love cars. They are beautiful, fast and expensive. So that being said, I don't know that many people that have really nice cars. So how can you improve your auto photography you may ask? I just went down to my local Porsche, Mercedes, and BMW dealership :) I got this tip from a good friend of mine...
Vasilis Inembolidis...you should check out his work too...Here are some tips...
1) Time of day - It stays bright here in California until about 7:00pm now. The "Golden light" starts before sunset and lasts past sun down. I'd say from around 6-6:30 through 7:30 is your window. This way you can get some shots with direct sunlight (at this time the sun gives a nice warm glow) or after the sun goes down(the sky becomes one big soft box). This is great for cars considering they reflect everything! and I mean that, everything!
2) It's all about the details - It would be really hard to take a good full body shot of a car at the dealership...other cars everywhere, distracting buildings, trees everywhere...the list goes on....so zoom in and get those details. Expensive cars have all these fine details and clean lines. Take advantage of that and you'll get a nice detail pic without all those distractions...
3) Ask nicely - The dealerships close at 6pm on the weekends here. That means I didn't have to deal with sales people, but I was prepared to ask anyway. I figure just ask before shooting. While I was on one shoot a security guard asked me what I was doing. I told him that I was just taking shots for personal use and he was okay. He was a little skeptical at first; he explained that there was some vandalism that had taken place there, but I just stayed cool and he was okay with it.
4)Reflections - Car paint acts like a big mirror. You will see everything surrounding the car in your shots if you're not mindful about the reflections. I tried to position myself at an angle where the only reflection was the sky. On clear days this is easy so you may want to wait for a clear day or a day where the clouds are even.
Good luck with your car shots! I know this technique has definitely added to my portfolio. Check out all my auto pics at
www.morganmessina.com. Now I just need to find a Ferrari dealership :D